AWS – Co-Branded Design and Marketing Assets

2018 – 2023 | Customer: Amazon Web Services (via Ingram Micro Cloud)
Services: Co-Branded Style Development, Digital Marketing Assets, Targeted Campaigns

What the client needed

Amazon Web Services (AWS) partnered with Ingram Micro Cloud to develop a series of targeted digital marketing campaigns aimed at driving adoption of AWS cloud services across sectors like public, health, and education, as well as engaging resellers and end customers. The objective was to increase the AWS customer base, encourage product purchases, and improve Customer Lifetime Value (CLV) through effective retention strategies.

Outcome

The campaigns successfully communicated AWS’s cloud solutions to targeted audiences, driving adoption and enhancing customer engagement. The co-branded style, along with tailored digital marketing materials, ensured consistency and professionalism, strengthening the partnership between AWS and Ingram Micro Cloud while achieving significant business outcomes.

My part of the project

As part of the Ingram Micro Cloud design team, I was responsible for designing and delivering marketing materials to meet AWS’s objectives. My key contributions included:

  • Co-Branded Visual Style: Developed a unique co-branded style that merged AWS’s and Ingram Micro Cloud’s brand elements, ensuring seamless visual alignment across campaigns.
  • Digital Marketing Assets: Designed a comprehensive range of marketing materials, including:
    • Landing pages and infographics to educate customers.
    • Email campaigns, sales sheets, whitepapers, and battle cards to support AWS professional services and product offerings.
    • Social media campaigns and display ads tailored to promote AWS certifications, incentives, and services.
  • Targeted Campaigns: Created specialized campaigns for sectors such as public services, healthcare, and education, ensuring messaging and visuals resonated with each audience’s unique needs.
  • Collaboration with Teams: Worked closely with marketing, content, and sales teams to align the creative output with AWS’s strategic goals.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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