Look like a $100M brand. Become one.
I’m David Fi. I build the brands and the ad creative B2B companies grow on, from the strategy to the final file.
Fixed scope. Fixed price. Async, no calls needed.
Selected work.
eRoots Analytics · brand guidelines 
HighLead · lead magnets 
AWS · partner campaign 
CloudBlue · icon set 
Alisys · event booth 
Bosch · digital campaign 
GCIS 2023 · event web 
Cloud marketplace · brand revamp 
Vodafone · product UI 
Digiswit · logo system 
eRoots Analytics · symbol construction 
Microsoft · social campaign
Brands and campaigns.
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HighLeadFrom zero to seven figures in revenue. -
eRoots AnalyticsA brand system the eRoots team runs on its own. -
DigiswitRefreshed, relaunched, then acquired. -
Cloud marketplace brand revampMarketing managers making on-brand materials on their own. -
Vodafone Red Inteligente AvanzadaFaster work for admins, supervisors and agents. -
CloudBlueClearer product, more engaging campaigns. -
Global tech summit, Las Vegas 2023Attendance doubled: 2,500+ people from 60+ countries. -
STOLBEK70% lower cost per lead. -
Microsoft co-branded campaignsMore engagement with Microsoft’s cloud. -
Google Cloud co-branded campaignsMore visibility and adoption for Google Cloud.
Businesses I work with.
Through in-house and agency roles, not as direct clients.
Brands that make sense. Ads that make money.
Three ways to work with me: a creative director on your side every month, the brand itself, or the ads. Fixed scope, prices on every page.
Creative direction and design, monthly
Creative Partner
A creative director who also does the work: a monthly plan, campaign concepts, copy and messaging, review of everything that carries your brand and design from your request queue. Async, one client at a time.
Subscription · one client at a time
Brand identity & systems
Brand Identity & Systems
Three fixed packs of four weeks each: the brand identity, the templates your team fills in, and the Brand Engine that makes on-brand pieces from a prompt. Take one, two or all three.
One-off packs · 4 weeks each
Meta ad creative
Campaign Creative
Static ads, statics with motion and video ads for Instagram and Facebook, plus the landing page, lead magnet and emails behind them. Monthly, new angles every month.
Subscription · new angles every month
Also: print-ready booth artwork for trade shows. All services →
No meetings. No agency overhead.
- Pick a service. Prices and scope are on the page. Subscribe online, or ask for a quote.
- Send your material. A short form for your goals, audience and assets. The clock starts when it’s in.
- Approve in stages. Strategy and copy first, then the work. Your feedback by email, within 2 working days.
- Get final files. Ready to use, in every size you need.
Everything runs by email and short online forms. Questions before you start? Send a message.
Don’t take my word for it.
“Today, our updated brand makes us look like a much more mature company. I am convinced it has helped us close more deals. … The time savings alone have been enormous and made the investment worth it.”
Josep Fanals i BatlloriCEO, eRoots Analytics See the eRoots case → “…my best kept secret. Exceeded our expectations. … We will only use his services from now on!”
Chris Helms · Founder and Director, HighLead
“David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.”
Alyson Rosaler · Director, Global Head of Marketing, CloudBlue
“He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. … He always had my full trust.”
Jessica Ferris · Project Manager, Western Digital
Ready to become a $100M brand?
Tell me where your brand is and where it needs to go, or start with a free teardown of your brand and ads.