Case studies.
Brand, campaigns, motion and events. Some for my own clients, most from in-house and agency roles, always labeled which is which. In-house work was done inside a team; what’s shown is the part I designed or directed.
HighLead
From zero to seven figures in revenue.
Brand, web, ads and video for a lead generation platform, from its first brand to today.
2022-today · Client of my independent practice
eRoots Analytics
A brand system the eRoots team runs on its own.
Brand system for a power grid software company: research, logo restyling, guidelines, UI kit, templates and brand kit.
Dec 2025 - Mar 2026 · Client brought in by Laura Fernández; a joint project between her studio and my independent practice
Digiswit
Refreshed, relaunched, then acquired.
Brand refresh, website and corporate templates for a Swiss IT consulting firm, through a design subscription.
2024 · Client of my independent practice, on a design subscription
Cloud marketplace brand revamp
Marketing managers making on-brand materials on their own.
Brand refresh, 53-page style guide and 52-page design system for a global cloud marketplace.
2021-2023 · In-house, as lead designer and design team manager
Vodafone Red Inteligente Avanzada
Faster work for admins, supervisors and agents.
UX/UI redesign of a cloud communication platform for businesses, for three user roles.
2016-2018 · In-house at Alisys Digital
CloudBlue
Clearer product, more engaging campaigns.
Icon system, infographics, landing pages and event materials for a cloud commerce platform.
2018-2022 · In-house, in the cloud design team
Global tech summit, Las Vegas 2023
Attendance doubled: 2,500+ people from 60+ countries.
Event branding and 500+ assets for a 2,500-attendee summit: 325 signage designs, 75 stage videos.
Dec 2022 - May 2023 · In-house, as lead senior designer and creative supervisor
STOLBEK
70% lower cost per lead.
Meta ad creative for a maker of robotic sanding cells, against the cost per lead of its previous campaign.
2026 · Client of my independent practice
Microsoft co-branded campaigns
More engagement with Microsoft’s cloud.
Co-branded campaigns for Azure, Dynamics 365, Modern Workplace and Business Applications.
2018-2023 · In-house, for a global IT distributor’s cloud team
Google Cloud co-branded campaigns
More visibility and adoption for Google Cloud.
Co-branded design and reseller enablement assets for Google Cloud campaigns.
2018-2023 · In-house, for a global IT distributor’s cloud team
AWS co-branded campaigns
AWS cloud, explained to each sector.
Co-branded style and campaign assets to drive AWS adoption in public sector, health and education.
2018-2023 · In-house, for a global IT distributor’s cloud team
Bosch Thermotechnology
Buderus became Bosch, with a smooth transition for Spain.
Digital presence and the “Buderus is now Bosch” renaming campaign for the Spanish market.
2016-2018 · In-house at Alisys Digital
Alisys Digital
One identity across products, marketing and web.
Sole designer for a cloud, telecom and AI company: product UX/UI, brand, web, print and motion.
2016-2018 · In-house, as sole designer
Marvel toys
A licensed line made to Marvel’s standards.
Packaging, catalogs and toy artwork for Spider-Man and The Avengers licensed products.
2008-2013 · In-house at Eolo Sport
Disney toys
Packaging and materials that met Disney’s standards.
Packaging, catalogs, ads and toy artwork for Disney-licensed products, under Disney’s approval system.
2008-2013 · In-house at Eolo Sport