Microsoft Co-Branded Campaigns

2018 – 2023 | Customer: Google Cloud (via Ingram Micro Cloud)
Services: Co-Branded Style Development, Digital Marketing Assets, Targeted Campaigns

What the client needed

Microsoft partnered with Ingram Micro Cloud to execute a series of co-branded marketing campaigns promoting its cloud solutions across four key areas: Azure, Dynamics 365, Modern Workplace, and Business Applications. The goal was to drive adoption among resellers and customers, increase product engagement, and position Microsoft solutions as essential tools for digital transformation across diverse industries.

Outcome

The campaigns successfully increased engagement and adoption of Microsoft’s cloud solutions, with tailored marketing assets and a cohesive co-branded style reinforcing professionalism and consistency. These efforts strengthened Microsoft’s collaboration with Ingram Micro Cloud and drove results across multiple target sectors.

My part of the project

As part of the Ingram Micro Cloud design team, I played a key role in creating and delivering impactful marketing assets to promote Microsoft’s offerings. My contributions included:

  • Co-Branded Visual Style: Developed a unified co-branded style that merged vendor partners and Ingram Micro Cloud branding, ensuring consistent and professional design across all campaigns.
  • Digital Marketing Assets: Designed a variety of materials tailored to specific Microsoft products and verticals:
    • Azure: Created infographics, email campaigns, and landing pages to highlight Azure’s cloud solutions and certifications.
    • Dynamics 365 & Business Applications: Designed sales sheets, battle cards, and whitepapers to support reseller enablement and customer adoption.
    • Modern Workplace: Developed engaging social media campaigns, display ads, and templates promoting collaboration tools like Microsoft Teams and Office 365.
  • Targeted Campaigns: Produced industry-specific campaigns for sectors such as healthcare, education, and public services, ensuring messaging resonated with each audience.
  • Collaboration with Teams: Worked closely with marketing and content teams to align creative output with Microsoft’s branding guidelines and strategic goals.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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