CloudBlue – Visual Branding and Digital Assets

2018 – 2022 | Customer: CloudBlue (Ingram Micro Cloud)
Services: Icon Set Design, Infographics, Landing Pages, Event Materials, Email Campaigns, Social Media, Motion Graphics

What the client needed

CloudBlue, a leader in cloud commerce platforms and subscription management, required a refined visual design approach to enhance its marketing efforts and better communicate its innovative solutions. This included a subtle brand refresh, creating a corporate icon set, and delivering cohesive assets for digital campaigns, events, and product communications.

Outcome

The design updates provided CloudBlue with a polished, modern look that aligned with its innovative image. The enhanced marketing materials, including infographics, motion graphics, and event assets, improved customer engagement across campaigns and channels, while the new icon set brought clarity and consistency to their product interfaces.

My part of the project

As part of the Ingram Micro Cloud design team, I played a key role in refining CloudBlue’s visual assets and supporting its marketing initiatives. Key contributions included:

  • Infographics & Landing Pages: Created infographics to communicate complex product features and designed engaging landing pages to drive lead generation.
  • Event & Print Materials: Designed banners, booth visuals, and presentation decks for industry events, ensuring a consistent and professional appearance.
  • Corporate Icon Set: Designed a custom branded icon set that enriched marketing materials, aligning with CloudBlue’s visual identity.
  • Email Campaigns & Social Media: Delivered email templates and social media graphics to boost engagement and strengthen digital outreach.
  • Motion Graphics: Produced animations and video assets to enhance product explainers and promotional campaigns.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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