About – David Fi | Design Strategist for Tech Companies

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

Sherin HarringtonMarketing Project Management, Chainlink Labs

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

Christie ColemanSenior Director, Growth Marketing, App Direct

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

Alyssa LahhamGlobal Marketing Director at Slalom

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

Jessica FerrisProduct Manager at Disney Experiences

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

Chris HelmsChris Helms, Founder and Director at HighLead

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

Ana Lis FernándezManager of Digital Marketing & Communications

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

Alex PrietoCo-Founder and Director at Eolo / Toyzone

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

Alyson RosalerDirector, Global Head of Marketing, CloudBlue

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

Florencia GannioGlobal Marketing Executive Director

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David Fi, Strategic Design and Brand Lead.

I lead design strategy for tech companies looking to transform their brand into a competitive advantage.

My Strategic Design Approach

Business-First Design Thinking

Scalable Systems Thinking

Strategic Partnership

15+ Years Exp

Fortune 100 Companies

4 Multicountry Team Lead

50+ Tech Vendors

Experience

Ingram Micro (2018-Present)

David Fi (2012-Present)

VisualPilot (2023-Present)

Universitat Oberta de Catalunya (2022-2023)

Alisys Digital (2016-2018)

Eolo Sport (2008-2013)

Education

Master’s Degree (2020-2022)

Higher Certificate (2014-2015)

Bachelor’s Degree (2005-2010)

Testimonials

Let’s Work Together!

Everything is Designed. 3-min Weekly Newsletter by David Fi.