GCIS Las Vegas 2023 – Event Branding and Design Assets

December 2022 – May 2023 | Customer: Ingram Micro Cloud (Internal Project)
Services: Event Branding, Digital & Print Design, Motion Graphics, Video Editing, Social Media, Team Management

What the client needed

For the Global Cloud & Innovation Summit (GCIS) 2023 in Las Vegas, Ingram Micro sought to redefine global tech events. The goal was to establish a compelling brand identity and design language that captured the event’s ambition, doubled attendee registrations, secured sponsorships, and positioned Ingram Micro as a leader in cloud innovation. The design challenge involved producing a wide range of cohesive assets across digital, print, and video channels while meeting the needs of multiple stakeholders.

Outcome

GCIS 2023 set a new benchmark for Ingram Micro’s events, achieving record-breaking success:

  • Doubled attendance: Over 2,500 participants from 60+ countries.
  • Unified brand experience: A cohesive, visually striking brand presence that spanned digital, print, and on-site event materials.
  • Elevated industry standing: The event reinforced Ingram Micro’s position as a global leader in cloud technology and innovation.
  • Sponsorship success: The professional marketing materials and prospectus secured high-value sponsors, contributing to the event’s funding and success.

My part of the project

As Lead Senior Designer and Creative Supervisor, I directly worked on the key pieces of the design and branding strategy for GCIS 2023. Also I oversaw and leaded the design team for key contributions.

  • Event Branding: Created a comprehensive brandboard with guidelines, developing 20 logo variations to represent various event aspects (e.g., “Global Cloud & Innovation,” “30 Awards,” “Women in Tech”).
  • Digital Assets: Designed 89 social media images, 23 animated posts, and 61 social ads, along with templates to ensure consistency across campaigns.
  • Motion Graphics & Video Production: Produced 16 motion graphics for digital campaigns and edited 75 videos for stage displays, ensuring an engaging visual experience during the event.
  • Print Materials: Delivered over 325 signage designs, 7 prospectus books, 6 keynote decks, and a wide variety of physical event materials, including banners, lanyards, badges, and mailer boxes.
  • Web Design Collaboration: Worked with stakeholders and developers to create a dynamic event website with ongoing updates.
  • Team Leadership: Directed a team of 3 designers, managing workflows and ensuring deadlines were met with high-quality results.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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