HighLead — The Lead Generation Platform for SMP Clinics

2022-2024 | Customer: HighLead
Services: Brand & Visual identity, Web Design & UX/UI, Marketing Assets, Social Media, Video & Motion Graphics

What the client needed

In the expanding SMP market, HighLead required a consistent and striking brand image that would not only resonate with industry professionals but also help the platform stand out. The challenge was to design a cohesive branding strategy across various touchpoints and align with the platform’s robust features and benefits.

Outcome

HighLead’s renewed brand presence, complemented by the versatile suite of marketing materials, solidified its stature as the industry-leading solution for SMP artists. The rebranding and associated assets led to heightened engagement, better lead conversion, and bolstered the platform’s reputation in the SMP community.

My part of the project

Brand Evolution: Crafted a memorable brand identity including a logo, color palette, and overall visual theme, cementing HighLead’s position in the market.

Digital Engagement: Developed a myriad of digital materials such as social media assets, Google display ads, and landing pages to amplify online presence.

Printed Materials: Designed brochures, catalogs, roll-up banners, and stationery to ensure consistent messaging across both online and offline channels.

Video Production: Created testimonial, promo, explainer, and trailer videos to succinctly convey the platform’s advantages to potential clients.

Web Design: Spearheaded the web design process, from initial sketches and wireframes to the final prototype.

Motion Graphics: Added dynamism to the platform’s promotional strategy with expertly crafted motion graphics and walkthrough demo videos..

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

Check all recommendations on my Linkedin Profile

Let’s Work Together!

Choose how you’d like to get started: request a free discovery call or send me a message to discuss your project.

4 + 1 = ?

Davidfi.com logo

Strategic design leadership for tech founders and marketing leaders. Transforming brands that scale with precision and purpose.

Book a Call With David

© 2025 Web Design by Davidfi.com. All Rights Reserved.

Privacy Policy

Everything is Designed. 3-min Weekly Newsletter by David Fi.

Join 13,500+ designers, founders & marketers getting weekly insights on strategic design that drives business growth. Transform challenges into opportunities with frameworks from my 15+ years working with global brands. No fluff. No jargon. Just valuable insights every week in a 3-minute read.

Microsoft Digital Campaigns – Co-Branded Design for Azure, Dynamics 365, and...Ingram Micro Cloud Brand Revamp: Design & Strategy