Ingram Micro Cloud: The Cloud Marketplace Leader

2021-2023 | Customer: Ingram Micro Cloud
Services: Brand Identity, Competitor & Trend Research, Design Systems, UI Kits, Templates, Marketing Assets, Web Design, Motion Graphics

What the client needed

Ingram Micro Cloud, a global leader in cloud services, required a refreshed visual identity that aligned with the primary Ingram Micro brand while allowing its cloud division to stand out. The goal was to create a cohesive design language, establish brand guidelines, and develop templates and a design system to ensure consistency across global campaigns and platforms, empowering marketing managers to work efficiently.

Outcome

The updated brand identity, comprehensive design system, and extensive set of templates transformed Ingram Micro Cloud’s visual presence. The new tools improved collaboration between design and development teams, streamlined marketing processes, and ensured consistent branding across platforms, channels, and regions worldwide. Marketing managers gained the ability to produce high-quality, branded materials more efficiently, driving stronger global alignment.

My part of the project

As the Lead Designer and Manager of the Design Team, I spearheaded the transformation of Ingram Micro Cloud’s visual identity. My contributions included:

  • Competitor & Trend Research: Conducted in-depth research into global branding trends and competitors, ensuring the new design positioned Ingram Micro Cloud as an industry leader.
  • Brand Development: Designed a cohesive visual identity, including a 53-page brand style guide covering typography, corporate colors, logo usage, and applications across print and digital media.
  • Template Creation: Designed templates for social media, email designs, landing pages, digital ads, and motion graphics, hosted on SharePoint and Canva for global access.
  • Design System Development: Built a 52-page design system and UI kit using Atomic Design principles to streamline collaboration between design and development. This included typography, iconography, interactive elements, and layout mechanics for desktop and mobile.
  • Campaign Guidelines: Created co-branding rules and templates for consistent campaigns across regions.
  • Team Leadership: Managed the global design team, fostering collaboration and ensuring the successful implementation of the refreshed brand identity.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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