Ingram Micro Cloud: The Cloud Marketplace Leader
2021-2023 | Customer: Ingram Micro Cloud
Services: Brand Identity, Competitor & Trend Research, Design Systems, UI Kits, Templates, Marketing Assets, Web Design, Motion Graphics
Ingram Micro Cloud, a global leader in cloud services, required a refreshed visual identity that aligned with the primary Ingram Micro brand while allowing its cloud division to stand out. The goal was to create a cohesive design language, establish brand guidelines, and develop templates and a design system to ensure consistency across global campaigns and platforms, empowering marketing managers to work efficiently.
The updated brand identity, comprehensive design system, and extensive set of templates transformed Ingram Micro Cloud’s visual presence. The new tools improved collaboration between design and development teams, streamlined marketing processes, and ensured consistent branding across platforms, channels, and regions worldwide. Marketing managers gained the ability to produce high-quality, branded materials more efficiently, driving stronger global alignment.
As the Lead Designer and Manager of the Design Team, I spearheaded the transformation of Ingram Micro Cloud’s visual identity. My contributions included: