Vodafone Red Inteligente Avanzada – The Outcall Marketing & Telcom Platform

2022-2024 | Customer: Vodafone (Alisys)
Services: UX/UI & Product Design, Marketing Assets, Web Design, Video & Motion Graphics

What the client needed

Vodafone Spain required a complete redesign of its “Red Inteligente Avanzada” platform, a cloud-based communication solution for businesses. The objective was to realign the platform with Vodafone’s updated brand guidelines, improve usability and accessibility, and create a seamless experience for three key user roles: Admins, Supervisors, and Agents. The platform also needed new features, including intelligent call routing, real-time monitoring, and enhanced communication tools.

Outcome

The redesigned platform delivered a visually cohesive and highly functional user experience aligned with Vodafone’s brand. Enhanced usability and accessibility allowed Admins, Supervisors, and Agents to perform tasks more effectively. The new interface improved call management, real-time monitoring, and user workflows, resulting in smoother operations and increased platform adoption. Supporting digital marketing materials elevated the platform’s market presence.

My part of the project

As the Lead Product UX/UI Designer at Alisys Digital, I was the sole design contributor for the project. My responsibilities included:

  • Redesigning the interface to align with Vodafone’s brand guidelines.
  • Developing user journeys, personas, wireframes, and prototypes for three user roles.
  • Implementing intuitive UI elements like call routing editors, dashboards, and communication tools.
  • Ensuring accessibility standards across the platform.
  • Designing digital marketing materials, including motion graphics, presentations, and a website.
  • Collaborating closely with stakeholders and development teams to deliver a user-centric and technically viable solution.

Skills Used: UX/UI Design, Product Design, Wireframing, Prototyping, Motion Graphics
Tools: Sketch, Adobe XD, Zeplin, Asana, After Effects, and Adobe Illustrator.

Testimonials

David consistently exceeded expectations in quality and delivery while simultaneously maintaining a keen understanding of the individual projects within the context of the larger organizational vision. I could always count on David to produce designs that kept the brand in mind, while adding in a refreshing, unique and modern spin. I am confident that David will excel in any organization and he will bring his excellent knowledge of design and business.

David is passionate about his craft, always seeking ways to improve as both a designer as well as a leader. He consistently went above and beyond, seeking ways to improve not just the work he was doing but how the team could support his internal clients. I truly enjoyed working with David and would recommend him to any organization!

David is an incredibly talented designer and thoughtful leader. I was lucky enough to have David on my team at Ingram Micro Cloud, and I was continually impressed with his attention to detail and drive to learn and improve. David created some amazing concepts for our team that pushed the limits with creativity. Thank you, David!

He is very reliable, educated and highly skilled in design. He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. I knew I could always count on David to get quality projects done on time. He always had my full trust.

This graphic designer is my best kept secret. I will be back. Exceeded our expectations. I am surprised the general public has access to such talent. We will only use his services from now on!

David is a creative professional, combining talent and hard work. His commitment and responsibility have been constant in him and he has added ideas, solutions and collaboration to projects beyond the demands of his position. Teamwork is one of his strengths, helping to create constructive and positive environments.

I’ve worked with David for a few years and had the luck to work with one of the best illustrators in the field. He can transform any idea or concept into a reality of marketing. Catalogues, products, packs … you name it and he makes it!! Thanks David for your dedication an good work!

David was an integral part of the team when we undertook the ambitious cloud brand and site refresh project—an initiative that remains one of the highlights of our time working together at Ingram Micro. His creativity, strategic thinking, and collaborative spirit played a key role in bringing that vision to life. David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.

I had the pleasure of working with David, who quickly proved to be a strong leader with a great ability to bring people together. During our time working together, he played a key role in building a global Creative Center of Excellence, aligning processes, tools, and talent across different areas. David combines strategic vision with people skills, and thanks to his drive we were able to deliver impactful projects on a global scale. A true talent and a great professional to have on any team.

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