Your ads aren’t underperforming. They’re being ignored.
Meta doesn’t reward budget. It rewards creative. Campaigns built on real angles, real pain points and work people actually stop for.
01 · The offerdavidfi.com
You’re not buying files. You’re buying a campaign.
Every price is a complete creative campaign: the strategy that decides what to say, and the assets that say it.
Strategy and creative direction
Audience research, pain points and the angles worth running.
Ad copy across angles
Different angles and pain points, not one message repeated.
On-image text, voiceover and script
Written for sound-off feeds, where most of Meta is watched.
Edited to Meta specs
Every concept in 4:5, 9:16 and 1:1. Final files ready to upload. Source files quoted separately.
Your footage, stock or created material
Your clips give the best quality. If you don’t have them, I source or create what’s needed.
Revisions until it’s right, for 30 days
From the first delivery, I refine within that direction until you approve it. A new direction or new scope is quoted as new work.
Full usage rights
Use the files anywhere you want. Placements beyond 4:5, 9:16 and 1:1 are produced by me, not edited on your side.
A timeline you can plan around
Timelines start once all materials are received. Working days, Monday to Friday.
02 · Processdavidfi.com
Approved stage by stage.
You see the thinking before the production, so the work arrives the way you expected it. Each stage needs your approval within 2 working days to hold the timeline.
Statics and statics with motion
Brief and subscription. You fill in a short online brief with your goals, audience and material. I turn it into a brief we both agree on.
Angles and copy. The strategy and the words, agreed before anything is designed.
Final delivery. Every concept and size, produced from the agreed direction.
Video & packs
Brief and subscription. You fill in a short online brief with your goals, audience and material. I turn it into a brief we both agree on.
Angles, script and copy. Agreed before anything is shot or edited.
Ad examples. The hero video and the first static, reviewed before the rest is built.
Remaining concepts and adaptations. Every remaining concept and size, from the agreed direction.
Every month after the first, the cycle starts again with new angles, built on what worked.
03 · Why monthlydavidfi.com
Ads burn out. Yours won’t.
Ad fatigue sets in within weeks: the same audience keeps seeing the same ad and stops reacting. Performance drops, cost per lead climbs, and it looks like the campaign stopped working. It didn’t. It just got old.
Without a refresh
The same creative runs until the audience stops seeing it. Frequency climbs, clicks fall, cost per lead rises. It looks like you need more budget. You don’t.
With a monthly campaign
New angles enter rotation before the old ones die. The account never sits still, the audience never goes blind, and performance holds instead of decaying.
Every option is monthly. No minimum, cancel anytime before your next billing date.
04 · Packsdavidfi.com
One creative direction, every format your funnel needs.
Everything
Funnel Pack
$6,400 first month
Then $3,200 /month.The first month also builds the landing page, lead magnet and emails.
One strategy and creative direction across the whole funnel
Everything in the Growth Pack, every month
The same 12 statics with motion
Landing page: one page, up to 8 sections, ready to publish
Lead magnet: a guide or checklist of up to 10 pages
Monthly prices in USD. First delivery in working days, once all materials are in.
Option
First delivery
Per month
PacksFormats combined under one creative direction.
Funnel Pack · Growth + motion + landing page, lead magnet and emails (first month $6,400)
20 days
$3,200
Growth + motion · Growth with the same 12 statics with motion
18 days
$3,200
Growth Pack · video in three lengths + 12 statics
14 days
$2,200
Video campaignsEdited video ads: script, footage or generated material, voiceover and captions. One master, cut to every length.
Video in 60s, 30s and 15s, from one master
10 days
$1,500
Statics with motionThe static concept, with animated text and a looping background, 5 to 10s. Not an edited video ad.
24 concepts with motion
14 days
$3,680
12 concepts with motion
10 days
$1,960
6 concepts with motion
8 days
$1,140
Static campaigns
24 ad concepts
10 days
$1,680
12 ad concepts
7 days
$960
6 ad concepts
6 days
$640
Additional ratio: 4:5, 9:16 and 1:1 are included. Any other placement, reframed from the same ad, is ×0.25 of the asset price. A new voiceover or language is another ×0.25, and they add up.
06 · Campaign Creativedavidfi.com
Every asset your campaign needs, under one creative direction.
Included in the Funnel Pack. Or added to any other option as a one-off, quoted and billed with your first month.
Landing page
The page your ads point to, built on the same angles and copy, so the click lands where the ad promised. One page, up to 8 sections, desktop and mobile, designed, written and built with its form, ready to publish.
Lead magnet
The guide or checklist you give away for an email. Up to 10 pages as a PDF, designed and written from your material.
Email sequence
Up to five emails that deliver the lead magnet and move a lead toward a call or a purchase. Written and designed, delivered as HTML files with subject lines and send timing, ready to import into your email tool.
Included
Strategy, copy and design for the page, the lead magnet and the emails
The landing page built and handed over, ready to publish on your domain
The form on the page, designed and built
Emails as HTML files with subject lines, preview text and send timing, ready to import into your email tool
Revisions within the approved direction, like every campaign
Stays with you or your media buyer
Hosting and domain
Connecting the form to your CRM or email tool
Meta Pixel, Conversions API and analytics setup
CRM and email tool setup and automations
Running the ads: budgets, targeting, reporting
If you don’t have anyone for that part, I can introduce you to a media buyer I work with.
Microsoft · co-brand, in-house at a global IT distributorGoogle · co-brand, in-house at a global IT distributorAWS · co-brand, in-house at a global IT distributorSTOLBEK · robotic sandingHighLead · lead generationMG Construction · outdoor deckingThe SMP Clinic · scalp micropigmentationVanguard SMP · clinic launch
08 · Sizes & timelinesdavidfi.com
Sizes and timelines.
Sizes
Every campaign ships in 4:5, 9:16 and 1:1 as standard: feed, stories and reels, and square placements. Any other placement is ×0.25 of the asset price.
9:16
4:5
1:1
Timelines
Timelines start once all materials are received. Working days, Monday to Friday. Each stage needs your approval within 2 working days to hold the timeline. Video takes longer than static: the hero video carries the script, the edit and the pacing, and everything else is built from it.
09 · Aboutdavidfi.com
David Fi, Creative Director and Brand Strategist.
I run an independent practice in brand strategy and campaign creative. Eighteen years, from junior designer to creative leadership: positioning, creative direction, brand systems, and the frameworks that let a campaign run across dozens of markets without falling apart.
Alongside the practice, I lead a Global Creative Center of Excellence at a global IT distributor, directing senior art directors across regions. Brands I’ve designed for through in-house and agency roles: Microsoft, Google, AWS, Adobe, Vodafone, Bosch, Philips, Disney and Marvel.
“…my best kept secret. Exceeded our expectations. … We will only use his services from now on!”
Chris Helms · Founder and Director, HighLead
“David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.”
Alyson Rosaler · Director, Global Head of Marketing, CloudBlue
“He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. … He always had my full trust.”
Chris Helms · Founder and Director, HighLead
Alyson Rosaler · Director, Global Head of Marketing, CloudBlue
Jessica Ferris · Project Manager, Western Digital