General terms & conditions.

01 How these terms work

Accepting these terms. These terms apply to all brand, design and campaign creative work I deliver. When you pay for a service, a subscription or a quote, you accept the version in force that day.

Standard services are the ones on this site. You get the scope, price and timeline shown on their page on the day you pay. If I update a page later, what you bought stays as it was. Every version of this site is kept, so it can always be checked.

Custom projects are anything outside those services. These terms apply to them too. Each gets a written quote, and where its Project Terms say something different, they prevail for that project.

Days. “Working days” are Monday to Friday. “Days” on their own are calendar days. Working days are used for anything about the work; calendar days only for payment, approval and cancellation windows.

02 How I work

Async by default. Everything runs in writing, by email or on a shared project board. No meetings are needed. Discovery calls are only for starting large custom projects. Creative Partner includes an optional monthly call (see section 10).

Who does the work. I do the work myself, from strategy to the final file. When capacity requires it, parts may be delegated to senior professionals I trust, always under my direction and reviewed by me before anything reaches you. They are bound by the same confidentiality as I am.

Strategy comes first. Every service starts from strategy: brand, positioning and campaign direction are part of the work, not an extra. Strategy work outside a service’s scope, such as a standalone positioning project or audit, is a custom project.

Copy. I write the promotional and marketing copy from your brief, your website and social media, and your brand guidelines or style guide if you have one (send it with your materials). Technical, legal or specialist content comes from you.

03 Materials & timelines

We start when your materials are in. Timelines count from the day I have everything I asked for, so the sooner it arrives, the sooner we start. Your slot is held for 5 working days after payment. If the materials take longer, we start at my next opening.

Delivery. I deliver within the timeline stated on the service page or in your quote.

Feedback. Replies within 2 working days keep everything on schedule. If one takes longer, the timeline moves by the same amount.

Rush. Half the timeline is +50% and a quarter is +100%, when I have the room. Booth artwork has its own rush rates, on its page, because they are counted back from the printer’s deadline.

04 Revisions & approval

30 days of revisions. From the first delivery you have 30 days to ask for changes, as many as you need, at no charge. Creative Partner works differently, see section 10.

What’s included. Changes within the direction of that first delivery. A new direction, or something that wasn’t in the brief, is new work with its own quote.

Approval. Your approval is the final sign-off, so please check the text carefully before you give it. If 30 days pass without approval, the work is considered approved, and later changes are quoted as new work.

05 Files, rights & usage

What you receive. Final files, ready to use, in standard formats (PDF, PNG, JPG, MP4 and similar), in a shared folder. Editable source files (.fig, .ai, .psd, .aep) are included where the service says so: brand packs, templates and kits, Creative Partner and booth artwork. Otherwise they are quoted separately.

Ownership. All rights pass to you once the work is paid in full. I can show the work in my portfolio unless we agree confidentiality, which is +50%.

Usage. Use the files anywhere, in any market, for as long as you want, with no extra licence fees.

Ad adaptations. New sizes, ratios or languages of an ad are best made by me, so they keep their quality. Each is ×0.25 of that ad’s price, and they add up: a new ratio in a new language is ×0.5. Adaptations of anything else are quoted.

Fonts and stock. Fonts and stock images belong to whoever made them, and their licence says how they can be used. Free fonts and generic stock are included. If the work needs a paid font or premium image, you buy the licence in your company’s name, or I buy it at cost with your approval first.

Your materials. You confirm you have the rights to everything you send me.

For your company’s use. The deliverables, and any file I provide, can’t be resold, redistributed or sublicensed to third parties.

06 Payment

Prices and VAT. In USD, excluding VAT. Clients in Spain pay Spanish VAT. Businesses elsewhere in the EU with a valid VAT number pay no VAT on my invoice: you account for it in your own country (reverse charge). Clients outside the EU pay no VAT. Quotes are valid for 15 days.

Standard services are paid 100% upfront.

Custom projects can be split when the quote says so: 50% to start and 50% before the final files, or by phases, each paid before its phase starts.

Booking a future slot. A project that starts 30 days or more from now is held with a 25% booking fee, credited to the price and not refundable. The rest is due at the start, or split as the quote sets. If the start slips on your side, the project moves to the next opening, with no date guaranteed, and the booking fee stays credited.

Late payment. Final files are released once the work is paid in full. If a payment is 15 days overdue, the project pauses. At 60 days it is cancelled, and the balance remains due.

07 Pause & cancellation

For one-off projects. Subscriptions have their own rules in section 08.

Pause. If 10 working days pass without materials or feedback, the project pauses, and picks up again at my next opening once you’re ready.

Cancellation. A project paused for 60 days may be cancelled. Payments made aren’t refunded, and work done beyond them is invoiced. The same applies if you cancel.

Reactivation. A cancelled project can be restarted for +10%, when I have the room.

08 Subscriptions

Campaign Creative and Creative Partner are monthly subscriptions. Each also has its own section below.

Billing. Monthly, in advance, from the day you subscribe. No minimum term. You get an email reminder 7 days before each renewal.

Your conditions stay yours. A month includes the scope on the plan’s page on the day you subscribed. If I add to a plan without changing its price, you get the addition too. If its price goes up, or its scope or these terms change in any other way, your active subscription keeps what it started with, unless the law requires otherwise. The new conditions apply if you cancel and subscribe again.

Cancelling. Anytime, from the billing portal linked in your receipts. It stops the next charge. The current month is not refunded, and its work is delivered as planned.

Pausing instead. If you need a break rather than an end, write to me before your renewal date and I can pause the subscription for one or two months, with no charge and no work. It restarts on its own on the agreed date.

09 Campaign Creative

First month. When you subscribe you get the brief questionnaire. The first delivery comes within the timeline of your plan, counted from the day your materials are in.

Every month after. Each payment is one round of work, planned so it fits inside the month. Counted from your renewal date:

Set angles are fixed. Once set, they are that round. New angles or ideas go into the next one.

Holding a round. In the check-in you can ask to hold the round for up to 30 days. When the hold ends, the steps above apply from that date. Only one round can be on hold at a time.

10 Creative Partner

One client at a time. Requests, order, previews and approvals run through your shared project board. I reply to messages within 2 working days at most.

One active request at a time. I work on one active request at a time, from the top of your queue. A large ask is split into several requests that run in order: a campaign of 30 posts goes in sets of three or four, a website page by page. I propose the split when the request comes in. You set the order and can reorder or pause requests anytime. Expect a delivery or an update at least every 2 working days, depending on the size of the request. A request stays active while you give feedback, until you approve it; if something urgent comes up, pause it and the next one starts. Work from your team or agencies goes in the queue like any request.

Changes to what I deliver are included for as long as your subscription is active.

Monthly plan. You fill in the check-in in the last week of the month. In the first week of the next one you get the monthly report (delivered with links, in progress with dates, blocked and on whom) with a draft plan, and you approve the plan in writing. If no check-in comes in, I propose a plan, and nothing new from it starts until you approve it. Meanwhile I keep working from the queue you already have, and if it’s empty, on resources for your brand, such as templates, that later work can build on.

Optional call. One 30-minute call a month, mainly on strategy and overall progress, booked by you in the slots I set. It doesn’t carry over. Calls are recorded and transcribed, and the plan, topics and decisions come back to you in writing.

Source files. Editable files of what I make are included, in your shared folder.

Starting with the brand. If you start with the brand packs, each month delivers its pack under that pack’s scope and timeline.

11 Booth artwork

Four required materials. The clock starts when all four are in: the show’s specs and your builder’s plans or dielines, your vector logo and brand assets, a short brief, and your printer’s deadline and file specs. Photos you want used and your printer’s contact are optional. There is no slot held until all four are in. Every quote is set against your printer’s deadline, not the show date.

Timeline and previews by booth size. Inline 5 working days, Corner 7, Island 10, Custom from 15, all from a complete brief. Inline and Corner include one layout preview before final art; Island and Custom, two (the concept, then the full layout), and Custom one more per extra show. Booth timelines are already short, so booth rush works differently from the general rates: rush is about a third faster (+50%), ultra rush half the time (+100%), Inline and Corner only.

Source files are included. Your builder and printer need them.

Revisions until print. Changes run until the files go to print. The 30 days after that are file support, not creative revisions. One round of urgent corrections within 2 working days of delivery is included.

Color and proofs are checked by you and your printer.

Embargo. I don’t show the work until the show’s first public day.

Liability covers the artwork only. It excludes production, shipping, drayage, installation and commercial results.

12 General

Liability. My liability is limited to the amount you paid for the work in question. I’m not liable for business results, lost profits or indirect losses.

Tools. Some parts of my process may use AI tools, set up so your material isn’t used to train their models. Every piece is directed and finished by me, and the rights in section 05 apply to everything delivered.

Law. These terms are governed by Spanish law.

Questions before you book?

If anything here needs clarifying, ask before you pay. Happy to help. Contact me.