Brand Identity & Systems

A brand your team can use without calling me.

Strategy, identity and the system that keeps it consistent. Three fixed packs, four weeks each, for B2B companies growing faster than their brand.

Brand work I’ve done.

A few identities and systems I’ve built for B2B brands.

  • eRoots Analytics · symbol construction
    eRoots Analytics · symbol construction
  • eRoots Analytics · identity applied
    eRoots Analytics · identity applied
  • HighLead · logo and symbol
    HighLead · logo and symbol
  • HighLead · onboarding manual
    HighLead · onboarding manual
  • Digiswit · logo system
    Digiswit · logo system
  • Cloud marketplace · brand revamp
    Cloud marketplace · brand revamp
  • CloudBlue · icon set
    CloudBlue · icon set
  • Vodafone · icon library
    Vodafone · icon library

See all the work →

A client on the brand system

“Today, our updated brand makes us look like a much more mature company. I am convinced it has helped us close more deals. … The time savings alone have been enormous and made the investment worth it.”

Josep Fanals i BatlloriCEO, eRoots Analytics See the eRoots case →
Prices in USD · fixed scope

Three packs. Take one, two or all three.

Brand System is templates your team fills in. Brand Engine is the engine that makes the pieces from a prompt.

Brand Identity

Who you are, and how it looks.

$6,400 · 4 weeks

Best if: You need the brand itself, new or refreshed.

  • Strategy and messaging: positioning, audience, key message, tagline and tone of voice
  • Three visual routes, you choose one
  • Logo, color, type, photography and icons
  • Social media profiles and covers, favicon
  • A brand presentation to launch it, guidelines and final files

Brand System

Templates your team fills in, in the tools it already uses.

$6,400 · 4 weeks

Best if: Your team makes its own pieces in Canva, Figma or PowerPoint.

  • UI kit in Figma: around 25 components and 50+ web sections
  • Presentation template with 15 layouts
  • 10 social templates, ad templates for Meta and LinkedIn, a newsletter, documents of 1, 2 and 4 pages, 2 infographics
  • Brand kit in Canva, Adobe or Figma

Brand Engine

The engine that makes the pieces from a prompt.

$6,400 · 4 weeks

Best if: Your team works with AI and needs every piece on brand.

  • A brand brain with every rule your brand follows
  • One prompt to a finished, editable piece
  • The same formats as Brand System
  • Set up in your Claude or ChatGPT, tested on 10 real briefs, checked again after 30 days

Full scope, week-by-week plan and what’s not included on each pack’s page. Checkout buttons are connected at launch.

eRoots grid intelligence platform
Case

eRoots Analytics

Brand system for a power grid software company: research, logo restyling, guidelines, UI kit in Figma, Slides and Docs templates, email signature and a brand kit in Canva. Done with Laura Fernández.

See the eRoots case →

Not sure yet?

Get a free Brand Teardown.

Send me your website. I’ll tell you how your brand reads to a buyer, what’s holding it back and what I’d fix first. By email within 3 working days, no call.

Request a teardown

Questions

Can I take only one pack?

Yes. Take one, two or all three. Brand Identity if you need the brand. Brand System if your team works in Canva, Figma or PowerPoint and needs templates. Brand Engine if your team works with AI and needs on-brand pieces from a prompt. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.

How long does it take?

Four weeks per pack, counted from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage. More than one pack, they run one after the other.

How do I pay?

Each pack is paid upfront, when it starts. Taking more than one, you pay each as it starts.

Do we need meetings?

No. The kickoff is an online questionnaire, and every stage is reviewed by email with written feedback. If you want one call before you start, ask.

Can my team maintain it without you?

That is the point. The system is built so your team can produce on-brand work without calling me.