Legal

Privacy.

Last updated: October 21, 2026

Short version: this site sets no tracking cookies, measures visits without identifying you, and uses what you send through a form only to reply to you.

What I collect

• What you send me. When you use the contact or teardown form: your name, email, company, website, Ad Library link if you add it, monthly ad spend range, the service you’re asking about and your message.
• Anonymous visit statistics. Cloudflare Web Analytics counts page views without cookies and without identifying you.
• How pages get used. Microsoft Clarity records clicks, scrolling and where people get stuck, so I can fix what doesn’t work. It runs without cookies and masks what you type into forms. Microsoft’s privacy statement applies.
• Payments. Handled by Stripe on its own pages. I never see or store your card details. Stripe’s privacy policy applies there.

How I use it

• To reply to you and, if you ask for it, send your teardown and one follow-up.
• To deliver and invoice the work you buy.
• Never sold, rented or used for advertising.

Where it lives and for how long

Form submissions are stored with Cloudflare and arrive in my Google Workspace email. I keep them as long as we are in conversation or working together, and delete them when you ask.

Third-party content

Videos are hosted on YouTube and load only when you press play, using YouTube’s privacy-enhanced mode. Booking a call takes you to Calendly, and paying takes you to Stripe, each under its own privacy policy.

Your rights

You can ask to access, correct or delete your data, or withdraw your consent, at any time. Write to [email protected].