Campaign Creative · Instagram & Facebook ads

Ad creatives that stop the scroll.

Scroll-stopping visuals, copy and strategy for your Instagram and Facebook ads, every month.

Your ad is the first thing a potential customer sees, the half second where they decide to keep scrolling or to click. Win it and the click gets cheaper, the right person lands in your funnel, and a stranger becomes a customer. Lose it and you are paying to be ignored.

Meta ad teaser
What you get

More customers. Less work.

More customers, same budget

Creative that earns the click, so your ad spend works harder.

Nothing for you to make

Concepts, copy and final files, done for you and ready to upload.

Campaigns that don’t burn out

New angles every month, so results don’t fade.

Ideas that sell, not AI filler

Real selling ideas, not generic slop that gets scrolled past.

The work

See it, don’t take my word.

Real campaigns, built for Meta. Pain point first, product second, whether you sell decks, ink or industrial robots. Click any ad to enlarge.

Microsoft static ad concepts
Microsoft · co-brand, in-house at a global IT distributor
Google static ad concepts
Google · co-brand, in-house at a global IT distributor
AWS static ad concepts
AWS · co-brand, in-house at a global IT distributor
STOLBEK static ad concepts
STOLBEK · robotic sanding
HighLead static ad concepts
HighLead · lead generation
MG Construction static ad concepts
MG Construction · outdoor decking
The SMP Clinic static ad concepts
The SMP Clinic · scalp micropigmentation
Vanguard SMP static ad concepts
Vanguard SMP · clinic launch

One master. Every placement.

Each campaign ships in every ratio the funnel needs, from one production. On-screen text carries the message, because most of Meta is watched with the sound off.

HighLead · animated loop
HighLead · animated loop
Party Marketer · 15s, party rentals
Party Marketer · 15s, party rentals
SMP Ink · 15s, SMP studio
SMP Ink · 15s, SMP studio
STOLBEK · 30s, robotic sanding
STOLBEK · 30s, robotic sanding
Results

Same leads. 70% less spend.

STOLBEK, a maker of robotic sanding cells, on Meta: new creative against its previous campaign. See the case →

−70%

Cost per lead, against the previous campaign.

30%

Of the previous ad spend, for the same number of leads.

3.4×

More leads per dollar.

81 leads at CA$41 each, against 81 at CA$138 in the previous campaign. The campaign was run by the client’s media buyer. The creative was mine.

What people say

Don’t take my word for it.

“…my best kept secret. Exceeded our expectations. … We will only use his services from now on!”

Chris Helms · Founder and Director, HighLead

“David has a rare ability to blend technical insight with brand storytelling, making complex ideas accessible and engaging.”

Alyson Rosaler · Director, Global Head of Marketing, CloudBlue

“He is able to communicate with stakeholders effectively and make quick decisions on projects as the lead creative. … He always had my full trust.”

Jessica Ferris · Project Manager, Western Digital

More recommendations on LinkedIn →

Prices in USD · monthly

Three ways to start.

Ad fatigue sets in within weeks. Every month I rebuild your campaign with new angles, built on what worked the month before. No minimum. Cancel anytime before your next billing date.

Everything

Funnel Pack

$6,400 first month

Then $3,200 /month. The first month also builds the landing page, lead magnet and emails.

  • One strategy and creative direction across the whole funnel
  • Everything in the Growth Pack, every month
  • The same 12 statics with motion
  • Landing page: one page, up to 8 sections, ready to publish
  • Lead magnet: a guide or checklist of up to 10 pages
  • Email sequence of up to 5 emails
  • Launch in 20 working days

The whole campaign, from the ad to the inbox. The first month is double, $6,400, because it builds the landing page, lead magnet and emails. Then $3,200 a month to keep the ads fresh.

Subscribe · Funnel Pack
Recommended

Growth Pack

$2,200 /month

  • Strategy, angles, script, copy and on-screen text
  • 12 static concepts
  • Video in 60s, 30s and 15s
  • Every concept in 4:5, 9:16 and 1:1
  • A new round every month, built on what worked
  • First delivery in 14 working days

Add motion to the 12 statics: +$1,000 a month.

Video and static from one production, so you can test format against format before committing to volume.

Subscribe · Growth Pack
Start here

Static · 12

$960 /month

  • Strategy, angles and ad copy
  • 12 static ad concepts
  • Every concept in 4:5, 9:16 and 1:1
  • Edited to Meta specs
  • A new round every month, built on what worked
  • First delivery in 7 working days

A full testing batch across every angle. Static is the fastest and cheapest format to test and iterate.

Subscribe · Static · 12
All three packs

What every pack includes.

Every campaign includesStrategy and creative direction, ad copy across angles, on-image text, script and voiceover, and files edited to Meta specs.
Three ratios as standardEvery concept ships in 4:5, 9:16 and 1:1: feed, stories and reels, and square placements.
Revisions until it’s right, for 30 daysFrom the first delivery, I refine within that direction until you approve it. A new direction or new scope is quoted as new work.
Final files ready to uploadSource files quoted separately.
Full usage rightsUse the files anywhere you want. Placements beyond 4:5, 9:16 and 1:1 are produced by me, not edited on your side.
Timelines start once all materials are receivedWorking days, Monday to Friday. Each stage needs your approval within 2 working days to hold the timeline.
Need another placement or language4:5, 9:16 and 1:1 are included. Each extra ratio is ×0.25 of the asset price. A new voiceover or language is another ×0.25, and they add up: a new ratio in a new language is ×0.5.
Included in the Funnel Pack

The funnel behind the ads.

The Funnel Pack builds all three in the first month. On Static · 12 or the Growth Pack you can still get any of them: I quote it, and you pay for it once, with your first month.

Landing page

The page your ads point to, built on the same angles and copy, so the click lands where the ad promised. One page, up to 8 sections, desktop and mobile, designed, written and built with its form, ready to publish.

Lead magnet

The guide or checklist you give away for an email. Up to 10 pages as a PDF, designed and written from your material.

Email sequence

Up to five emails that deliver the lead magnet and move a lead toward a call or a purchase. Written and designed, delivered as HTML files with subject lines and send timing, ready to import into your email tool.

Included

  • Strategy, copy and design for the page, the lead magnet and the emails
  • The landing page built and handed over, ready to publish on your domain
  • The form on the page, designed and built
  • Emails as HTML files with subject lines, preview text and send timing, ready to import into your email tool
  • Revisions within the approved direction, like every campaign

Stays with you or your media buyer

  • Hosting and domain
  • Connecting the form to your CRM or email tool
  • Meta Pixel, Conversions API and analytics setup
  • CRM and email tool setup and automations
  • Running the ads: budgets, targeting, reporting

If you don’t have anyone for that part, I can introduce you to a media buyer I work with.

Subscribing starts the project and means you accept the terms & conditions, including how monthly rounds work.

These are three of ten options: where to start, what I recommend, and everything. Other volumes, statics with motion and the video set are in the full catalog, with the process and conditions →

Not ready to subscribe?

Get a free Ad Teardown.

Send me your Meta Ad Library link. I’ll tell you what’s working, what’s burning out and what I’d test next. By email, no call.

Request a teardown

Questions

How does billing work?

Every pack is a monthly subscription. You are billed once a month and get a new campaign every month, built on new angles. There is no minimum and no one-off price: if you only need one campaign, subscribe, get it, and cancel before the next billing date.

How is each month planned?

7 days before your renewal I send a short check-in where you set the direction, or ask me to. Within 5 working days of renewal I send the angles, and you have 5 working days to change them; with no reply, I go ahead. The round is delivered within 5 working days, so it fits inside its month, and you have 30 days from delivery for changes. New ideas after the angles are set go into the next round. Need more time? Ask in the check-in to hold the round for up to 30 days. Full details in the terms.

How do I cancel?

In one click, from the billing portal linked in every receipt. No email, no call. Cancel before your next billing date and you are not charged again. You get a reminder by email a few days before each renewal.

What do you need from me?

Your goals, your audience, your logo and brand assets, and any footage or product photos you have. If you don’t have footage, I source or create what is needed. The timeline starts when everything is in.

What does the landing page include?

Strategy, copy, design and the built page with its form, handed over ready to publish on your domain. Hosting, the Meta Pixel and Conversions API, and connecting the form to your CRM or email tool stay with you or your media buyer. If you don’t have anyone for that, I can introduce you to one I work with.

Who runs the ads?

You or your media buyer. I deliver the creative, ready to upload to Meta Ads Manager. I don’t manage ad accounts or budgets.

Do you work with agencies?

Yes. Performance agencies and media buyers use Campaign Creative as their creative team, white-label if needed.

Do we need a call?

No. Your brief is a short online form, and everything else runs by email.

Let’s build creative that sells.