eRoots Analytics
A brand system the eRoots team runs on its own.
Brand system for a power grid software company: research, logo restyling, guidelines, UI kit, templates and brand kit.
Client
eRoots Analytics, Barcelona
When
Dec 2025 - Mar 2026
Context
Client of my independent practice, with Laura Fernández
What the client needed
eRoots builds VeraGrid, an open-source power grid simulation engine with more than 1.5 million downloads, and eRoots Map, the grid intelligence platform built on it. The technology was ahead of its competitors; the brand wasn’t. It needed an identity that carried that technical weight to utilities, large energy consumers and developers without looking like an early-stage startup, and the tools to sell with it.
What I did
Brand strategy, creative direction and design, in partnership with Laura Fernández.
Competitor research
A visual review of energy software and grid tech competitors, so the brand would stand apart from them.
Visual directions and logo
Three visual routes and a restyled logo. The team chose its route the same afternoon it saw the second round.
Logo system
Primary, compact and symbol versions, with one-color variants for light and dark backgrounds, in every file format.
Brand guidelines
Color with accessible contrast, a type system with a monospace for data, icons from an existing library, photography style, grids, gradients and graphics drawn from grid infrastructure.
UI kit
A Figma UI kit for product and web: buttons, forms, cards, tags and alerts.
Everyday tools
Google Slides and Google Docs templates, email signature, LinkedIn covers, profile images, favicons, watermarks and a Canva brand kit for the team.
Services: Competitor research, Visual directions, Logo restyling, Brand guidelines, UI kit in Figma, Google Slides and Docs templates, Digital applications, Brand kit in Canva.
Outcome
A brand system the eRoots team runs on its own.
Delivered stage by stage
A complete brand system in three and a half months, delivered stage by stage, each stage approved in writing by the team.
Run in-house, without us
Handed over in full, in one shared folder with a usage guide, so eRoots runs its brand in-house without depending on us.
“Today, our updated brand makes us look like a much more mature company. I am convinced it has helped us close more deals. … The time savings alone have been enormous and made the investment worth it.”
Josep Fanals i BatlloriCEO, eRoots Analytics “David and Laura were very proactive from the very first day. They quickly identified the weaknesses of our previous branding and guided us towards a new design. I was impressed by the wide range of proposals they showed us at the start, which helped us narrow down the features we liked most. From there, they built a complete logo, slide templates, website recommendations and a full set of brand guidelines. The outcome exceeded my expectations.”