Global tech summit, Las Vegas 2023
Attendance doubled: 2,500+ people from 60+ countries.
Event branding and 500+ assets for a 2,500-attendee summit: 325 signage designs, 75 stage videos.
Brand
A global IT distributor
When
Dec 2022 - May 2023
Context
In-house, as lead senior designer and creative supervisor
What the client needed
The goal was a brand identity and design language that captured the event’s ambition, doubled registrations, secured sponsorships and positioned the company as a leader in cloud innovation. The challenge: a wide range of cohesive assets across digital, print and video, for many stakeholders.
What I did
Lead senior designer and creative supervisor. I designed the key pieces and supervised the design team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Event branding
A brandboard with guidelines and 20 logo variations for the event’s tracks and awards.
Digital assets
89 social media images, 23 animated posts and 61 social ads, plus templates.
Motion & video
16 motion graphics for campaigns and 75 videos edited for stage displays.
Print & signage
Over 325 signage designs, 7 prospectus books, 6 keynote decks, banners, lanyards, badges and mailer boxes.
Web
Worked with stakeholders and developers on the event website and its updates.
Team leadership
Directed a team of 3 designers and managed workflows to deadline.
Services: Event branding, Digital & print design, Motion graphics, Video editing, Social media, Team management.
Outcome
Attendance doubled: 2,500+ people from 60+ countries.
Doubled attendance
Doubled attendance: over 2,500 participants from 60+ countries.
One brand experience
A unified brand experience across digital, print and on-site materials.
Sponsors secured
Sponsorship success: the prospectus and marketing materials secured high-value sponsors.