AWS co-branded campaigns
AWS cloud, explained to each sector.
Co-branded style and campaign assets to drive AWS adoption in public sector, health and education.
Brand
Amazon Web Services
When
2018-2023
Context
In-house, for a global IT distributor’s cloud team
What the client needed
AWS and a global IT distributor ran targeted campaigns to drive adoption of AWS services in public sector, health and education, engaging resellers and end customers, growing the customer base and improving customer lifetime value.
What I did
Designer in the cloud design team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Co-branded style
A style that merged both brands across every campaign.
Digital marketing assets
Landing pages, infographics, emails, sales sheets, whitepapers, battle cards, social campaigns and display ads.
Targeted campaigns
Public sector, healthcare and education, each with its own message.
Collaboration
With marketing, content and sales teams, aligned with AWS’s goals.
Services: Co-branded style, Digital marketing assets, Targeted campaigns.
Outcome
AWS cloud, explained to each sector.
Adoption by sector
Campaigns that communicated AWS’s cloud solutions to each audience and drove adoption.
Consistent co-branding
A co-branded style and tailored materials kept every piece consistent and strengthened the partnership.