Bosch Thermotechnology
Buderus became Bosch, with a smooth transition for Spain.
Digital presence and the “Buderus is now Bosch” renaming campaign for the Spanish market.
Brand
Bosch Thermotechnology Spain
When
2016-2018
Context
In-house at Alisys Digital
What the client needed
Bosch Thermotechnology wanted a cohesive digital identity in Spain and a renaming campaign to bring its subsidiary, Buderus, under the Bosch Thermotechnology name, communicating the change clearly and keeping the brand consistent across every digital channel.
What I did
The only designer in the digital marketing team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Microsite
The “Buderus is now Bosch” microsite: clear messaging, FAQs and resources for the transition.
Social media guidelines
Visual identity, tone and voice for Bosch’s social media in Spain, with templates for ads, banners and profiles.
Digital marketing
Infographics, display ads, social posts, email campaigns and landing pages for energy-efficient heating.
Renaming campaign
Brochures, posters and digital content to explain the integration and keep customer trust.
Services: Digital marketing, Social media guidelines, Brand integration campaign, Display ads, Email campaigns, Microsite.
Outcome
Buderus became Bosch, with a smooth transition for Spain.
A smooth renaming
The campaign unified Bosch Thermotechnology and Buderus with a smooth transition for the Spanish market.
A consistent digital presence
New digital assets and social media guidelines gave Bosch a consistent, professional presence and more customer engagement.