CloudBlue
Clearer product, more engaging campaigns.
Icon system, infographics, landing pages and event materials for a cloud commerce platform.
Brand
CloudBlue
When
2018-2022
Context
In-house, in the cloud design team
What the client needed
CloudBlue, a leader in cloud commerce and subscription management, needed a refined visual approach to support its marketing and explain its solutions: a subtle brand refresh, a corporate icon set, and cohesive assets for campaigns, events and product communications.
What I did
Designer in the cloud design team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Infographics & landing pages
Complex product features made clear, and landing pages for lead generation.
Event & print
Banners, booth visuals and presentation decks for industry events.
Corporate icon set
A custom branded icon set for marketing and product.
Email & social
Email templates and social graphics.
Motion
Animations and video assets for explainers and promotions.
Services: Icon set design, Infographics, Landing pages, Event materials, Email campaigns, Social media, Motion graphics.
Outcome
Clearer product, more engaging campaigns.
A modern look
A polished, modern look aligned with its innovative image.
More engagement, clearer interfaces
Infographics, motion graphics and event assets improved engagement across campaigns, and the icon set brought clarity and consistency to the product interfaces.