Google Cloud co-branded campaigns
More visibility and adoption for Google Cloud.
Co-branded design and reseller enablement assets for Google Cloud campaigns.
Brand
Google Cloud
When
2018-2023
Context
In-house, for a global IT distributor’s cloud team
What the client needed
Google Cloud and a global IT distributor ran digital campaigns to drive adoption among resellers and end customers, in education, public services, healthcare and SMBs.
What I did
Designer in the cloud design team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Co-branded style
A cohesive co-branded design language for all materials.
Digital marketing assets
Landing pages, infographics, whitepapers, emails, sales sheets, battle cards, social campaigns and display ads.
Targeted campaigns
Education, public sector and healthcare, each with its own message.
Collaboration
With marketing and content teams, within Google Cloud’s brand guidelines.
Services: Co-branded style, Digital marketing assets, Targeted campaigns.
Outcome
More visibility and adoption for Google Cloud.
Visibility and adoption
More visibility and adoption for Google Cloud across target sectors.
Consistent co-branding
A tailored co-branded style and a wide range of assets kept the messaging consistent and professional.