HighLead
From zero to seven figures in revenue.
Brand, web, ads and video for a lead generation platform, from its first brand to today.
Client
HighLead
When
2022-today
Context
Client of my independent practice
What the client needed
HighLead started as a lead generation platform for scalp micropigmentation (SMP) clinics, a small and crowded market. It needed a brand that SMP artists would trust from the first ad, and the assets to sell with it across every channel, without hiring a design team.
What I did
Brand, web, ads, print, video and motion, from the first sketch to the final file.
Brand evolution
The identity: logo, color palette and visual theme, evolved as the business grew beyond SMP.
Ads
Meta and Google ad creative, rebuilt round after round on what the numbers said.
Web design
From the first sketches and wireframes to the final pages and landing pages.
Video production
Testimonial, promo, explainer and trailer videos that explain the platform.
Motion graphics
Animated loops and walkthrough demos for the product.
Printed materials
Brochures, catalogs, roll-up banners and stationery, consistent online and offline.
Services: Brand & visual identity, Web design & UX/UI, Meta and Google ads, Marketing assets, Social media, Video & motion graphics.
Outcome
From zero to seven figures in revenue.
Seven figures in revenue
I’ve been HighLead’s designer since its first brand, through the website, the ads and the videos, while it grew past a million in revenue.
A partnership that keeps going
A partnership that keeps going: HighLead’s founder has brought me into the other companies he works with, from robotic sanding to construction.