Microsoft co-branded campaigns
More engagement with Microsoft’s cloud.
Co-branded campaigns for Azure, Dynamics 365, Modern Workplace and Business Applications.
Brand
Microsoft
When
2018-2023
Context
In-house, for a global IT distributor’s cloud team
What the client needed
Microsoft and a global IT distributor ran co-branded campaigns across four areas, Azure, Dynamics 365, Modern Workplace and Business Applications, to drive adoption among resellers and customers.
What I did
Designer in the cloud design team.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Co-branded style
A unified style merging vendor and distributor branding.
Azure
Infographics, emails and landing pages.
Dynamics 365 & Business Applications
Sales sheets, battle cards and whitepapers for reseller enablement.
Modern Workplace
Social campaigns, display ads and templates for Teams and Office 365.
Targeted campaigns
Healthcare, education and public services.
Services: Co-branded style, Digital marketing assets, Targeted campaigns.
Outcome
More engagement with Microsoft’s cloud.
Engagement and adoption
More engagement and adoption of Microsoft’s cloud solutions.
Consistent co-branding
A cohesive co-branded style and tailored assets kept every campaign consistent across sectors.