Vodafone Red Inteligente Avanzada
Faster work for admins, supervisors and agents.
UX/UI redesign of a cloud communication platform for businesses, for three user roles.
Brand
Vodafone Spain
When
2016-2018
Context
In-house at Alisys Digital
What the client needed
Vodafone Spain needed a complete redesign of Red Inteligente Avanzada, a cloud-based communication platform for businesses. The goal was to realign it with Vodafone’s updated brand guidelines, improve usability and accessibility, and create a seamless experience for three roles: admins, supervisors and agents. The platform also needed new features, including intelligent call routing, real-time monitoring and better communication tools.
What I did
Lead product UX/UI designer and the sole design contributor on the project.
Done in-house, as part of a team. What’s shown here is the part I designed or directed.
Interface redesign
Realigned with Vodafone’s brand guidelines.
UX foundations
User journeys, personas, wireframes and prototypes for three user roles.
Product UI
Call routing editors, dashboards and communication tools.
Accessibility
Accessibility standards across the platform.
Marketing
Motion graphics, presentations and a website.
Delivery
Close collaboration with stakeholders and development teams.
Services: UX/UI & product design, Marketing assets, Web design, Video & motion graphics. Tools: Sketch, Adobe XD, Zeplin, Asana, After Effects, Illustrator.
Outcome
Faster work for admins, supervisors and agents.
One cohesive experience
A visually cohesive, highly functional experience aligned with Vodafone’s brand.
Faster for all three roles
Better usability and accessibility let admins, supervisors and agents do their work faster. Call management, real-time monitoring and user workflows improved, with smoother operations.
A stronger market presence
Supporting marketing materials raised the platform’s market presence.