Brand Engine.
The engine that makes the pieces from a prompt.
$6,400 · 4 weeks, fixed scope
Best ifYour team works with AI and needs every piece on brand.
Questions first? Send a message.
What you get.
- A brand brain: a knowledge base with everything your brand is and every rule it follows, from voice and messaging to layout, typography, images and what never to do. The AI reads it before it makes anything, so every piece starts on brand
- Skills that turn one prompt into a finished, on-brand piece in layered HTML: images on one layer, text, shapes and vectors on others, exported to PNG or PDF
- Every piece stays editable: change a word, swap the photo, animate it or adapt it to another format without starting over
- A visual editor for hand tweaks without the AI: drag the image, change a line, adjust the layout and export, right in the browser
- The same formats as Brand System, made from a prompt instead of filled in by hand: presentation with 15 slide layouts, 10 social layouts in 4:5, 9:16 and 16:9, ad layouts for Meta and LinkedIn, a newsletter, business card, a one-pager, a two-page sheet, a 4-page document, two infographics, letterhead, email signature, and two web page layouts: home and landing page
- Your logos, colors, fonts and image library wired in, so every piece uses the right assets
- A brain that learns: when a piece comes out wrong, the fix goes into the rules, so the same mistake never comes back
- Tested on up to 10 real briefs from your team before handover
- A check-in 30 days after handover: what your team made, what came out wrong, and the rules updated
- A visual step-by-step guide to set it up in your Claude or ChatGPT workspace and to add new formats
- A recorded walkthrough: how to ask for a piece, review it and fix the rules
Week by week.
Four weeks from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage.
Week 1
Audit of your identity and of the pieces your team makes most. The brand brain: voice, visual and layout rules.
Week 2
Presentation and social formats, built as skills and tested on real briefs.
Week 3
Ads, newsletter, business card, documents, email signature and web layouts, your assets wired in, rules tightened from the tests.
Week 4
Setup guide, test round with your team, handover and walkthrough.
Revisions
Rules and formats are adjusted until the test pieces pass your review, within the 30 days of revisions in the terms.
You provide
- A brand identity: from Brand Identity or your own guidelines
- Your logos, fonts and image library
- A Claude or ChatGPT business account for the people who will use it
- Examples of the pieces your team makes most, and up to 10 real briefs to test with
- One person who approves, within 2 working days at each stage
Not included
- AI subscriptions and image-generation credits
- Paid font licenses: yours to buy
- Templates in Canva, Figma or PowerPoint: that’s Brand System
- The brand strategy and the identity: that’s Brand Identity
- Formats beyond the ones above, like flyers, posters, whitepapers or catalogs (quoted)
- Video, and animated versions of the pieces (quoted)
- Connecting it to your CMS, scheduler or ad accounts
Combine it.
Take one, two or all three. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
Get a free Brand Teardown.
Send me your website. I’ll tell you how your brand reads to a buyer, what’s holding it back and what I’d fix first. By email within 3 working days, no call.
Questions
Can I take only one pack?
Yes. Take one, two or all three. Brand Identity if you need the brand. Brand System if your team works in Canva, Figma or PowerPoint and needs templates. Brand Engine if your team works with AI and needs on-brand pieces from a prompt. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
Isn’t Brand Engine just Brand System with AI?
No. Brand System is templates your team fills in. Brand Engine is the engine that makes the pieces from a prompt. The prompt is not the secret, the system is: a brand brain that tells the AI what your brand is and how each format is built, before it makes anything. Templates scale with the people who fill them in. The system scales with the briefs: more pieces, more formats, the same rules every time.
How is this different from asking ChatGPT or Gemini for an image?
An image tool gives you a flat picture: to change one word, you generate it again and hope. Here every piece is layered HTML, with the images on one layer and the text, shapes and vectors on others. You stay in control: edit any part, animate it, or adapt it to another format without starting over.
How long does it take?
Four weeks per pack, counted from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage. More than one pack, they run one after the other.
How do I pay?
Each pack is paid upfront, when it starts. Taking more than one, you pay each as it starts.
Do we need meetings?
No. The kickoff is an online questionnaire, and every stage is reviewed by email with written feedback. If you want one call before you start, ask.
Can my team maintain it without you?
That is the point. The system is built so your team can produce on-brand work without calling me.
Tell me where the brand is today.
A few lines and a link are enough. I reply with the kickoff questionnaire.
Subject to my terms & conditions.