Brand System.
Templates your team fills in, in the tools it already uses.
$6,400 · 4 weeks, fixed scope
Best ifYour team makes its own pieces in Canva, Figma or PowerPoint.
Questions first? Send a message.
What you get.
- UI kit in Figma: foundations (color, type scale, spacing, grid, icons), around 25 components (buttons, form fields, cards, tags, alerts and more), each with its variants, and a library of 50+ web sections: navbars, heroes, content, features, stats, cards, bento grids, galleries, testimonials, FAQs, calls to action and footers
- Two example page layouts built with the kit: home and landing page
- Presentation template with 15 layouts, in Google Slides or PowerPoint, one of the two
- 10 social templates in 4:5, 9:16 and 16:9
- Ad templates for Meta and LinkedIn: 3 layouts in 1:1, 4:5 and 9:16
- Document templates: a one-pager, a two-page sales or product sheet, a 4-page brochure or report, and letterhead
- An email newsletter template
- Two infographics that set the style for your diagrams and data
- Business card and email signature
- Brand kit set up in one tool of your choice, Canva, Adobe or Figma: logos, colors, fonts and templates
- A recorded walkthrough so your team knows how to use it
Week by week.
Four weeks from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage.
Week 1
Foundations and first components of the UI kit.
Week 2
The rest of the components and the two page layouts.
Week 3
Presentation, social, ads, newsletter, documents, infographics and business card.
Week 4
Brand kit set up in your tools, handover and walkthrough.
Revisions
Changes within the approved direction until you approve, within the 30 days of revisions in the terms.
You provide
- A brand identity: from Brand Identity or your own guidelines
- Access to the tool the kit goes into (Canva, Adobe or Figma) and to Google Slides or PowerPoint
- One person who approves, within 2 working days at each stage
Not included
- Paid font licenses: yours to buy
- Coded components or developer tokens
- Building your website
- Templates beyond the ones above, like flyers, posters, whitepapers or catalogs (quoted)
- Writing the content that goes into the templates
Combine it.
Take one, two or all three. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
Get a free Brand Teardown.
Send me your website. I’ll tell you how your brand reads to a buyer, what’s holding it back and what I’d fix first. By email within 3 working days, no call.
Questions
Can I take only one pack?
Yes. Take one, two or all three. Brand Identity if you need the brand. Brand System if your team works in Canva, Figma or PowerPoint and needs templates. Brand Engine if your team works with AI and needs on-brand pieces from a prompt. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
How long does it take?
Four weeks per pack, counted from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage. More than one pack, they run one after the other.
How do I pay?
Each pack is paid upfront, when it starts. Taking more than one, you pay each as it starts.
Do we need meetings?
No. The kickoff is an online questionnaire, and every stage is reviewed by email with written feedback. If you want one call before you start, ask.
Can my team maintain it without you?
That is the point. The system is built so your team can produce on-brand work without calling me.
Tell me where the brand is today.
A few lines and a link are enough. I reply with the kickoff questionnaire.
Subject to my terms & conditions.