Brand Identity.
Who you are, and how it looks.
$6,400 · 4 weeks, fixed scope
Best ifYou need the brand itself, new or refreshed.
Questions first? Send a message.
What you get.
- Kickoff by online questionnaire. No calls needed
- Strategy: audit of your brand and up to 5 competitors, positioning, audience and key message
- Messaging and tone of voice: tagline options, a short and a long description of the brand, the key message for each audience, and how the brand sounds, with examples and do’s and don’ts
- Three visual routes, you choose one
- Logo or logo refresh: primary, horizontal and icon versions
- Color palette in HEX, RGB, CMYK and Pantone, including status colors for interfaces, with contrast checked for accessibility. Typography and graphic elements
- Photography and icons from existing libraries, chosen and styled to the brand: not shot or drawn from scratch
- Applied to 6 real pieces: site hero, deck cover, social post, an editorial spread (a brochure or report page), email signature, and one of your choice
- Digital applications: social media profile images and covers, and favicon
- A brand presentation of about 10 slides, to launch the new brand to your team and partners
- Brand guidelines: voice and tone, logo use, color, typography, graphic elements, imagery, applications and what not to do
- Logo files in SVG, PNG and PDF, color and one-color, plus color files, and font files when the fonts are open source
Week by week.
Four weeks from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage.
Week 1
Kickoff, strategy and messaging. You approve the strategy document.
Week 2
Three visual routes. You choose one.
Week 3
The identity, built from the chosen route and applied to real pieces.
Week 4
Guidelines, brand presentation and final files.
Revisions
Changes within the chosen route until you approve, within the 30 days of revisions in the terms.
You provide
- The questionnaire, filled in
- Your current logo and materials, if any
- One person who approves, within 2 working days at each stage
Not included
- Naming and trademark search
- Copywriting beyond the messaging
- Photo shoots
- Custom icons or illustrations (quoted)
- Paid font licenses and premium stock (quoted at cost)
- Printing
Combine it.
Take one, two or all three. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
Get a free Brand Teardown.
Send me your website. I’ll tell you how your brand reads to a buyer, what’s holding it back and what I’d fix first. By email within 3 working days, no call.
Questions
Can I take only one pack?
Yes. Take one, two or all three. Brand Identity if you need the brand. Brand System if your team works in Canva, Figma or PowerPoint and needs templates. Brand Engine if your team works with AI and needs on-brand pieces from a prompt. Brand System and Brand Engine start from an identity: from Brand Identity or your own guidelines.
How long does it take?
Four weeks per pack, counted from the day your questionnaire and materials are in, with your feedback within 2 working days at each stage. More than one pack, they run one after the other.
How do I pay?
Each pack is paid upfront, when it starts. Taking more than one, you pay each as it starts.
Do we need meetings?
No. The kickoff is an online questionnaire, and every stage is reviewed by email with written feedback. If you want one call before you start, ask.
Can my team maintain it without you?
That is the point. The system is built so your team can produce on-brand work without calling me.
Tell me where the brand is today.
A few lines and a link are enough. I reply with the kickoff questionnaire.
Subject to my terms & conditions.